Beyond Amazon and Alibaba: what’s next for e-commerce?

Even with advantages, can startups truly outsmart Alibaba and Amazon? The answer is yes, and the reason is the massive amount of growth that remains to be realized in e-commerce.
Amazon and Alibaba may be gobbling up the lion’s share of the two markets, but e-commerce still amounts to just 8% and 16% of the total ~$9 trillion retail market in the U.S. and China respectively. Read More

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