‘Game of Thrones’ premiere sent HBO NOW half a million downloads, 3x increase in revenue

 HBO’s “Game of Thrones” isn’t just a cultural phenomenon – it’s also a driving force for the company’s over-the-top service aimed at cord cutters, HBO NOW. According to new data from app store analytics firm App Annie, the HBO NOW streaming app was downloaded over 500,000 times in the first week following the Season 7 premiere. This translated into… Read More

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