Majority of U.S. adults own a streaming-enabled TV, according to IAB study

 TVs with streaming video capabilities have made a big leap in the past two years — 56 percent of U.S. adults own a streaming-enabled television, up from one-third of adults in 2015.
That’s according to the latest study on “The Changing TV Experience” from the Interactive Advertising Bureau and MARU Matchbox, with results based on an online survey.
The study also says… Read More

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